Women
Style
Power

Juggling fulfilling careers with motherhood, these women have high hopes for their children. They want their sons and daughters to know they, too, can be all that they want to be. Which is why they’ve written them a letter for the future, as part of Edit Her’s ‘Mothers in business’ campaign.

Self-visualising and goal setting is linked to increased confidence, development and desirable behaviour, yet only a fraction of people are thought to be self-aware.

Paris-based fashion label TSENKOFF is about women, for women and inspired by women. With an appreciation for strong silhouettes, effortless undertones and a certain je ne sais quoi, the brand caters for the confident free-spirited woman who wants to feel feminine, individualistic and free. This echoes the Gallic style of its founder, Alexandra Tsenkoff.

Ira Ktena is a self-described “lifelong learner” and we can’t deny her intuitive mind. One that’s led her to Harvard Medical School, Twitter and her current position at DeepMind – a company using artificial intelligence to solve real-world problems while developing our scientific awareness.

At just 27, Anna Helander is building the next luxury fashion group under her company Seezona, which she runs from her office in Stockholm. In 2019, she acquired Aéryne, a Parisian brand empowering women through style and fighting for inclusive female education; a portion of each sale is donated to a girls’ school in India.

Self-visualising and goal setting is linked to increased confidence, development and desirable behaviour, yet only a fraction of people are thought to be self-aware.